Image via Wikipedia A lot of times a small business fails simply because it does not understand its core customers. The core customers are the people who are going to keep coming back to buy the product. Each product has a use or multiple uses that appeal to certain customers. Part of understanding your customer is understanding your product and the market in which the product is going to appeal to the most. As small business owner, you can oftentimes lose sight of your ideal market in the rush to meet sales goals. When this happens, you lose your perspective on how to reach the … [Read more...]